“Treat people as if they were what they ought to be, and you help them become what they are capable of being.” - Johann Wolfgang von Goethe.

You lead a team or teams of people and want to build an engaging, sustainable business, but don’t have the Human Resources experience or skill set to do so. It might even feel overwhelming and heavy. I can help lighten the load and elevate your business through your people.  From startup to mature business, I offer a tailored approach to meet your current needs, empowering a sustainable future.

Ashley in a consultation meeting

Engagements can look a variety of ways:


Full review of policies, procedures, processes, record management, systems, communication practices, data collection, and overall People strategy alignment with organizational goals.  So you can make informed decisions to enhance your engagement, efficiency, and compliance.

Project Based

Specific project execution that you do not have the expertise or time to execute in house.

Retained Strategic Services

Gain a dedicated Advisor committed to your success, available when you need. Save time, reduce risk, and elevate your impact with tailored solutions.

Supporting you in a variety of ways:

Strategic HR Consulting

HR Strategy Development
Organizational Design
Change Management

Talent Management

Recruitment + Selection
Succession Planning
Performance Management

Team Member Development

Leadership Development
Skill Development
Coaching + Mentoring Programs
Career Planning

Compensation + Benefits

Compensation Strategy
Benefits Planning +
Rewards + Recognition

Employee Relations

Conflict Resolution
Template Creation + Guidance

Legal + Compliance

Labour Law Compliance
Policy Development
Risk Management

"Working with Ashley has been transformative for our organization's corporate culture. Her strategic guidance and support has greatly improved our team dynamics and leadership ethos. This partnership has yielded tangible results, notably reflected in the growth of our leadership team and their newfound confidence. It has been a catalyst for positive change throughout our entire organization.  

The Retained HR Advisory services have exceeded our expectations, fundamentally shaping our corporate culture for the better. Ashley’s expertise has been instrumental in navigating complex HR challenges and steering us towards sustainable growth. We're immensely grateful for her invaluable contributions and look forward to continued collaboration as we strive for excellence."
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Dave Brown
President, Core Management Group, Inc.
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Ashley in a coaching session


Helping individuals and teams navigate the complexities toward their goals to choose and live in their best forms.

“Tell me, what is it you plan to do with your one wild and precious life?'” Mary Oliver

As you have grown throughout your career or your business, have you found yourself feeling uplifted, light-hearted, healthy in mind, body, and spirit?  Or has this progression come at the cost of excess stress, feeling heavy hearted, and like you’re carrying the weight of the world on your shoulders? It doesn’t have to be that way.  Engage with a partner to help you navigate the complexities toward your goals to choose and live in your best form.

What is coaching?

The International Coaching Federation (ICF) defines coaching as

a partnership with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. This process often unlocks previously untapped sources of imagination, productivity, and leadership.

Coaching Services

Executive Coaching

Elevate your impact with tailored one-on-one coaching to clarify your goals and navigate the complexities to get there, with an actionable plan.

Team Coaching

Help your team(s) improve performance and collaboration by facilitating communication, working through potential conflict, enhancing problem-solving skills and establishing shared goals.

Real-time Leadership Coaching

Combining Human Resources experience and coaching skills to join your leader(s) on site or virtually and provide real time leadership coaching; building their confidence to grow your people and your results.

Coaching services incorporate various tools and models, predominantly leveraging the Excelerator Coaching framework taught through the Graduate Program for Executive Coaching through Royal Roads University.   As an accredited coach with the International Coach Federation, I adhere to the ICF Code of Ethics.

"As a leader of an organization it is imperative to grow continuously to best support those who rely on you.  Upon accepting my new role as Executive Director, I was fortunate to begin my journey with Ashley.  Her guidance has been invaluable, helping me to explore blind spots, address limitations, and discover unlocked potential.  Ashley provides flexible, supportive challenges, while always prioritizing our journey forward.

Ashley has a gift for inspiring me to push beyond my comfort zone and strive for continuous self-improvement. Her coaching challenged me to set bolder goals, take calculated risks, hold myself to a higher standard of excellence, and ongoing self-reflection. Any executive seeking to elevate their leadership impact and accelerate career growth would be wise to engage Ashley as their coach. She is a consummate professional whose insights and support can be a powerful catalyst for enduring success."
Chris Simonson, Executive Director, McMan Edmonton and North
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fractional executive

“Treat people as if they were what they ought to be, and you help them become what they are capable of being.” - Johann Wolfgang von Goethe.

Fractional executive support allows you to leverage the expertise and capability of an executive at a cost that fits your business today, to build the foundation for your business of tomorrow.  This lighter version of a full-time executive offers many benefits, at a lighter investment point.

Professional photo of Ashley
Expertise + Experience

Leverage 15+ years of experience and expertise in building the people function and team, with demonstrated results.

Strategic Contribution

Bridging the gap between your organizational strategic plan to your strategic people plan.  

Flexible Investment

Position your business of tomorrow with an investment that fits your budget today.

Transition Support

Not quite at a point where you require a full time executive or you have a transition, requiring interim support - a Fractional Executive can be a great solution.


Support growth and development of existing team members and/or identify ideal team complement to support organization’s goals.

Compliance + Risk Mitigation

Bringing a new and experienced perspective on existing policies and practices to ensure that you are compliant and have mitigated potential risks.

“Thanks to Ashley's leadership, our team has become more engaged and motivated.  She is a smart, passionate driver of people development and a strategic partner who knows how to leverage data to maximize our investment in our team.  Ashley has a unique ability to drive the company strategy forward while serving as a strong teammate and champion for her peers and team members.  Our company wouldn't be where it is today if it wasn't for Ashley's amazing input.  I'm so grateful to have her on our team!"
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Bruce Johnson, Executive Chairman & Co-CEO, Vertical City
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